Expand as necessary.

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors.

The next step is often forgotten

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Make it easier for search engines to index your website. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google.

Use relevant search terms in prominent places

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. There are many reasons why SEO is an important part of your marketing strategy. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through.

Write two high-quality blog posts of more than 1,000 words each week

According to Gaz Hall, a UK SEO Consultant : "Build a unique contact page for each location that you operate and mark up your location information in Schema.org." Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.

Set up Daily Email Alerts

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link.

Do not hesitate to expand your niche area

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. If search users commonly misspell a keyword, you should identify and use it. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways.